There are many reasons why complementary therapy can benefit UK organisations and those organisations enlightened enough to trial it can gain financial and other benefits. It can also lead to a substantial growth in business for you.
Some of the key reasons include:
- Performance and Productivity improvements: Massage is proven to enhance cognitive function, concentration, creativity and working relationships and a fifteen-minute chair massage has been found to increase speed and accuracy on mathematical computations by as much as 50%.
- Improved employee morale and motivation: Providing complementary therapies for employees is a clear sign that the employer genuinely cares about their staff. Employees feel better about their work and their workplace.
- Improved corporate reputation: The fact that an employer cares about their staff enough to organise complementary treatments is something the organisation can be proud of. It improves their reputation and can help them attract higher quality new employees.
- Reduced sickness: PwC estimates that the annual cost of sickness absence has climbed to almost £29 billion for UK organisations with the average employee being absent for 9.1 days per year. Your complementary therapies treatments can help reduce this for organisations you work with.
As an example, an organisation employed a reflexologist for 3 years to help reduce employee stress. 235 employees took part in the programme resulting in a 25% reduction in sick leave and a saving of £110,000. Another example is Google, which has its own Massage Program Manager and has “massage going in multiple massage rooms eight hours a day, five days a week.”
There are a number of different ways that you could offer your services to organisations. Some treatments can be offered directly at a client’s desk and others could be offered in a private room on the organisation’s premises. Some employers may prefer to provide gift vouchers to their employees to use your services at your clinic or in their own home. Tailor your services to offer the most effective treatments that you can for that employer.
While many organisations could benefit from your treatments, not all will recognise the benefits and be prepared to trial offering your services to their employees. Some things to consider when deciding which organisations to approach are:
- Your contacts: Do you already have a good contact within a suitable organisation who would be prepared to introduce you to the decision makers? This can short-circuit the time and discussions.
- Target organisations more likely to say “yes”: The organisations who already have a good reputation for caring about their staff may be more likely to implement a complementary therapy programme. Maybe they already have good employee benefits and they may already have a Wellness programme that you can link up with.
- Help them understand the benefits: Use relevant testimonials and statistics from your own clients and elsewhere to help the organisation understand the value that they will gain from your services.
- Make it easy for them to say “yes”: An organisation may be more likely to go ahead if you offer a trial programme to allow them to assess for themselves whether there is benefit enough to implement a full programme. Or maybe you could even offer a free trial to a small group of people?
Offering your treatments to organisations takes time but the results can be extremely rewarding, for the organisations, for their employees and for you and your business.